volume 36 issue 12 pages 1147-1161

From desire to help to taking action: Effects of personal traits and social media on market mavens’ diffusion of information

Publication typeJournal Article
Publication date2019-09-24
scimago Q1
wos Q1
SJR3.497
CiteScore15.9
Impact factor9.1
ISSN07426046, 15206793
Marketing
Applied Psychology
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GOST |
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GOST Copy
Kiani I., Laroche M. From desire to help to taking action: Effects of personal traits and social media on market mavens’ diffusion of information // Psychology and Marketing. 2019. Vol. 36. No. 12. pp. 1147-1161.
GOST all authors (up to 50) Copy
Kiani I., Laroche M. From desire to help to taking action: Effects of personal traits and social media on market mavens’ diffusion of information // Psychology and Marketing. 2019. Vol. 36. No. 12. pp. 1147-1161.
RIS |
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RIS Copy
TY - JOUR
DO - 10.1002/mar.21263
UR - https://doi.org/10.1002/mar.21263
TI - From desire to help to taking action: Effects of personal traits and social media on market mavens’ diffusion of information
T2 - Psychology and Marketing
AU - Kiani, Isar
AU - Laroche, Michel
PY - 2019
DA - 2019/09/24
PB - Wiley
SP - 1147-1161
IS - 12
VL - 36
SN - 0742-6046
SN - 1520-6793
ER -
BibTex |
Cite this
BibTex (up to 50 authors) Copy
@article{2019_Kiani,
author = {Isar Kiani and Michel Laroche},
title = {From desire to help to taking action: Effects of personal traits and social media on market mavens’ diffusion of information},
journal = {Psychology and Marketing},
year = {2019},
volume = {36},
publisher = {Wiley},
month = {sep},
url = {https://doi.org/10.1002/mar.21263},
number = {12},
pages = {1147--1161},
doi = {10.1002/mar.21263}
}
MLA
Cite this
MLA Copy
Kiani, Isar, and Michel Laroche. “From desire to help to taking action: Effects of personal traits and social media on market mavens’ diffusion of information.” Psychology and Marketing, vol. 36, no. 12, Sep. 2019, pp. 1147-1161. https://doi.org/10.1002/mar.21263.