Conclusion: The Calm Before the Storm

Jamie Gillies 1
, 
André Turcotte 2
, 
Vincent Raynauld 3
1
 
Department of Journalism and Communications, St. Thomas University, Fredericton, Canada | 
2
 
3
 
Department of Communication Studies, Emerson College, Boston, USA | 
Publication type: Book Chapter
Publication date: 2023-06-09
Springer Nature
SJR: —
CiteScore: —
Impact factor: —
ISSN: 29462614, 29462622
Abstract
This concluding chapter summarizes many of the lessons learned from the political marketing experiences in the 2021 Canadian election. It considers how practitioners might apply these themes for future elections and why branding and marketing continue to be central to political strategy.
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Gillies J., Turcotte A., Raynauld V. Conclusion: The Calm Before the Storm // Political Marketing in the 2021 Canadian Federal Election. 2023. pp. 155-160.
GOST all authors (up to 50) Copy
Gillies J., Turcotte A., Raynauld V. Conclusion: The Calm Before the Storm // Political Marketing in the 2021 Canadian Federal Election. 2023. pp. 155-160.
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RIS Copy
TY - GENERIC
DO - 10.1007/978-3-031-34404-6_9
UR - https://doi.org/10.1007/978-3-031-34404-6_9
TI - Conclusion: The Calm Before the Storm
T2 - Political Marketing in the 2021 Canadian Federal Election
AU - Gillies, Jamie
AU - Turcotte, André
AU - Raynauld, Vincent
PY - 2023
DA - 2023/06/09
PB - Springer Nature
SP - 155-160
SN - 2946-2614
SN - 2946-2622
ER -
BibTex
Cite this
BibTex (up to 50 authors) Copy
@incollection{2023_Gillies,
author = {Jamie Gillies and André Turcotte and Vincent Raynauld},
title = {Conclusion: The Calm Before the Storm},
publisher = {Springer Nature},
year = {2023},
pages = {155--160},
month = {jun}
}