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Tanner L.

Guo Y., Lam A.H., Chiu D.K., Ho K.K.

Academic libraries are experiencing significant changes and making efforts to deliver their service in the digital environment. Libraries are transforming from being places for reading to extensions of the classroom and learning spaces. Due to the globalized digital environment and intense competition, libraries are trying to improve their service quality through various evaluations. As reference service is crucial to users, this study explores user satisfaction towards the reference service through WhatsApp, a social media instant messenger, at a major university in Hong Kong and discusses the correlation between the satisfaction rating and three variables. Suggestions and recommendations are raised for future improvements. The study also sheds light on the usage of reference services through instant messaging in other academic libraries.

Guo Y.J., Liu Y.Q., Bielefield A.

To determine the present situation regarding services provided to mobile users in US urban libraries, the authors surveyed 138 Urban Libraries Council members utilizing a combination of mobile visits, content analysis, and librarian interviews. The results show that nearly 95% of these libraries have at least one mobile website, mobile catalog, or mobile app. The libraries actively applied new approaches to meet each local community’s remote-access needs via new technologies, including app download links, mobile reference services, scan ISBN, location navigation, and mobile printing. Mobile services that libraries provide today are timely, convenient, and universally applicable.

Zimmer M.

<p>As libraries begin to embrace Web 2.0 technologies to serve patrons – ushering in the era of Library 2.0 – unique dilemmas arise regarding protection of patron privacy. The norms of Web 2.0 promote the open sharing of information – often personal information – and the design of many Library 2.0 services capitalize on access to patron information and might require additional tracking, collection and aggregation of patron activities. Thus, embracing Library 2.0 potentially threatens the traditional ethics of librarianship, where protecting patron privacy and intellectual freedom has been held paramount. As a step towards informing the decisions to implement Library 2.0 to adequately protect patron privacy, we must first understand how such concerns are being articulated within the professional discourse surrounding these next generation library tools and services. The study presented in this paper aims to determine whether and how issues of patron privacy are introduced, discussed, and settled – if at all – within trade publications utilized by librarians and related information professionals</p>

Quan-Haase A., Young A.L.

Users have adopted a wide range of digital technologies into their communication repertoire. It remains unclear why they adopt multiple forms of communication instead of substituting one medium for another. It also raises the question: What type of need does each of these media fulfill? In the present article, the authors conduct comparative work that examines the gratifications obtained from Facebook with those from instant messaging. This comparison between media allows one to draw conclusions about how different social media fulfill user needs. Data were collected from undergraduate students through a multimethod study based on 77 surveys and 21 interviews. A factor analysis of gratifications obtained from Facebook revealed six key dimensions: pastime, affection, fashion, share problems, sociability, and social information. Comparative analysis showed that Facebook is about having fun and knowing about the social activities occurring in one’s social network, whereas instant messaging is geared more toward relationship maintenance and development. The authors discuss differences in the two technologies and outline a framework based on uses and gratifications theory as to why young people integrate numerous media into their communication habits.

Granovetter M.S.

Analysis of social networks is suggested as a tool for linking micro and macro levels of sociological theory. The procedure is illustrated by elaboration of the macro implications of one aspect of small-scale interaction: the strength of dyadic ties. It is argued that the degree of overlap of two individuals' friendship networks varies directly with the strength of their tie to one another. The impact of this principle on diffusion of influence and information, mobility opportunity, and community organization is explored. Stress is laid on the cohesive power of weak ties. Most network models deal, implicitly, with strong ties, thus confining their applicability to small, well-defined groups. Emphasis on weak ties lends itself to discussion of relations between groups and to analysis of segments of social structure not easily defined in terms of primary groups.