Introduction

This chapter summarizes the origins and benefits of the GQM+Strategies approach. We discuss the challenges business organizations face with regard to alignment and briefly explain how GQM+Strategies helps to address these challenges by describing the fundamentals of the approach as well as its core components. Furthermore, we provide insights into how GQM+Strategies evolved from and uses the Goal–Question–Metrics (GQM) approach, which is a well-known measurement approach in the software development domain, and we discuss the benefits of this evolution.