A Multimodal Approach to Synthetic Personal Data Generation with Mixed Modelling: Bayesian Networks, GAN’s and Classification Models

Personal data is multimodal, as it is represented by various types of data - tabular data, images, text data. In this regard, the generation of synthetic personal data requires a large number of interconnected datasets, but it is often very difficult to collect tabular data, images or texts for the same people. The problem of having interconnected datasets can be solved by separating the models to generate each type of data and combining them into a single model pipeline. This paper presents a multimodal approach to generating synthetic personal data of a social network user, which allows generating socio-demographic information in the user’s profile (tabular data), an image of the user’s avatar and content images that correlates with the user’s interests. The multimodal approach is based on the combined use of Bayesian networks, generative adversarial networks and discriminative model. This approach, due to the independent training of models, allows us to solve the problem of the presence of interconnected data sets (info + photos) and can also be used for example to anonymize medical data. A quantitative assessment shows that the obtained synthetic profiles are quite plausible.