Neuroergonomics: Topics, Tools, and a Webpage Attention Research (WAR) Framework

In an information-overloaded Internet environment, users make rapid evaluations of webpages after just short exposures to them. Hence, a method is needed to identify automatic and rapid visual attentionAttention to webpages. Neuroergonomics methods can be used to help identify automatic and rapidly deployed visual attentionAttention by measuringMeasuring human brain activity to complement behavioral measures. At present, visual attentionAttention to webpages based on neuroergonomics is still an emergingEmerging field, and the number of available studies is limited. We systematically reviewed the relevant research literature on visual attentionAttention to webpages included in Web of Science and Scopus. We identified three clusters of topics using VOSviewer and summarized the relations between website design elements and visual attentionAttention. By introducing and comparing the visual attentionAttention measures, we suggest that multimodal measurementMeasurements combining behavioral, psychophysiological, and eye-trackingEye tracking measures can provide a comprehensive assessment of visual attentionAttention to webpages. Finally, we propose a webpage visual attentionAttention framework based on human information processing. This review of research methods and their roles in research on visual attentionAttention with respect to webpages should be of value to researchers studying visual information displaysDisplays for cyber systems in other contexts.