The Impact of Branded Mobile Applications on Customer Loyalty

This Study aims to investigate the impact of using branded mobile applications on customer loyalty. The population of the study consisted of all users of Pharmacy One’s mobile application in Jordan. The researcher used the purposive sampling by taking 2035 active users of the on-line applications from 70,251 downloader; 500 questionnaires were distributed randomly. To achieve the objective of the study, and to test hypotheses, the researcher used statistical program of social studies (SPSS) & (AMOS). The study results revealed that there is a statistically effect of using branded mobile applications on customer loyalty, based on the study results the researcher recommends managers and decision makers to improving the system of customer services in order to improve their loyalty, by reviewing the system after receiving feedback from customers through mobile applications. Also enhancing the quality of system information by ensuring that the content is relevant to customer requirements. and improving the perceived quality of the customer by identifying the expectations of the customers and seeking to achieve these expectations, so that the gap between what they expect and what they actually get.