Internal Marketing Models

Publication type: Book Chapter
Publication date: 2024-09-21
Springer Nature
SJR: —
CiteScore: —
Impact factor: —
ISSN: 23671092, 23671106
Abstract
Despite the importance of the concept of internal marketing (IM) in marketing, it has been used only rarely in practical terms, and this concept has not yet achieved the widespread recognition and inclusion among managers it deserves.
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GOST Copy
Mirakzadeh A. A. et al. Internal Marketing Models // University of Tehran Science and Humanities Series. 2024. pp. 111-127.
GOST all authors (up to 50) Copy
Mirakzadeh A. A., Karamian F., Khosravi E., Parvin F. Internal Marketing Models // University of Tehran Science and Humanities Series. 2024. pp. 111-127.
RIS |
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RIS Copy
TY - GENERIC
DO - 10.1007/978-3-031-62967-9_7
UR - https://link.springer.com/10.1007/978-3-031-62967-9_7
TI - Internal Marketing Models
T2 - University of Tehran Science and Humanities Series
AU - Mirakzadeh, Ali Asghar
AU - Karamian, Faranak
AU - Khosravi, Ehsan
AU - Parvin, Fatemeh
PY - 2024
DA - 2024/09/21
PB - Springer Nature
SP - 111-127
SN - 2367-1092
SN - 2367-1106
ER -
BibTex
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BibTex (up to 50 authors) Copy
@incollection{2024_Mirakzadeh,
author = {Ali Asghar Mirakzadeh and Faranak Karamian and Ehsan Khosravi and Fatemeh Parvin},
title = {Internal Marketing Models},
publisher = {Springer Nature},
year = {2024},
pages = {111--127},
month = {sep}
}