External Approaches for Market Share Growth

This chapter presents a compelling argument: in today’s tumultuous landscape, companies must adapt or risk becoming obsolete. Central to this adaptation is a profound respect for individuality—a recognition that amidst chaos, people crave personal connection and understanding. The chapter outlines four essential practices to thrive in this environment. Firstly, it advocates for a balanced approach, combining data analysis with qualitative methods to uncover the nuances of individual needs and desires. Secondly, it emphasizes the interconnectedness of global events and the necessity of a broad, vigilant mindset to anticipate and mitigate disruptions. The third practice underscores the importance of integrating with local emergency and humanitarian systems, recognizing the mutual benefits of collaboration and support. Lastly, it highlights the immense value of investing in initiatives that prioritize disaster risk reduction, offering both societal impact and long-term returns. By embracing these practices, companies can not only navigate the chaos of today’s world but also foster resilience, innovation, and meaningful contributions to the well-being of humanity.