Drivers of Investment Intentions Across Diverse Cryptocurrency Categories

This study explores the determinants of investment intentions within various cryptocurrency categories, addressing a gap in behavioral finance research that typically treats cryptocurrencies uniformly. Utilizing survey data from 501 crypto investors across the US, Canada, and the UK, we find that Bitcoin investment is primarily driven by reliance on exchange platforms. In contrast, investment intentions in categories like AI tokens are strongly shaped by specialized information channels. Demographic factors, including country, age, income, and marital status, significantly impact investment preferences. Notably, higher educational attainment is negatively associated with Bitcoin investment intentions. These findings highlight the importance of distinguishing between different cryptocurrency types and underscore the need to consider both investor characteristics and information sources when analyzing investment behaviors. The study provides a foundation for future research on investment decisions in the realm of cryptocurrencies.