Open Access
Open access
Elsevier
Journal of Open Innovation: Technology, Market, and Complexity
,  volume 11 ,  issue 1 ,  pages 100477

How to Use Live Streaming Platforms to Elicit Impulse Purchases of Tourism and Hospitality Products from Consumers?

Dan Wang 1
, 
Ching-Cheng Shen 2
, 
Jennifer Pasion Loverio 3
1
 
College of Tourism, History and Culture, Chizhou University, Anhui, China | 
2
 
Graduate Institute of Tourism Management, NationalKaohsiung University of Hospitality and Tourism, 812301 No.1, Songhe Rd., Xiaogang Dist., Kaohsiung, Taiwan | 
3
 
Publication type: Journal Article
Publication date: 2025-03-01
Elsevier
scimago Q1
SJR: 1.215
CiteScore: 14.0
Impact factor: —
ISSN: 21998531
Abstract
PurposeThis study aims to provide a theoretical foundation and guidance for practitioners by redefining digital strategies in the tourism and hospitality industry. Additionally, factors influencing the buying decisions of live broadcast shoppers for tourism and hospitality products are explored.
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GOST |
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GOST Copy
Wang D., Shen C., Loverio J. P. How to Use Live Streaming Platforms to Elicit Impulse Purchases of Tourism and Hospitality Products from Consumers? // Journal of Open Innovation: Technology, Market, and Complexity. 2025. Vol. 11. No. 1. p. 100477.
GOST all authors (up to 50) Copy
Wang D., Shen C., Loverio J. P. How to Use Live Streaming Platforms to Elicit Impulse Purchases of Tourism and Hospitality Products from Consumers? // Journal of Open Innovation: Technology, Market, and Complexity. 2025. Vol. 11. No. 1. p. 100477.
RIS |
Cite this
RIS Copy
TY - JOUR
DO - 10.1016/j.joitmc.2025.100477
UR - https://linkinghub.elsevier.com/retrieve/pii/S2199853125000125
TI - How to Use Live Streaming Platforms to Elicit Impulse Purchases of Tourism and Hospitality Products from Consumers?
T2 - Journal of Open Innovation: Technology, Market, and Complexity
AU - Wang, Dan
AU - Shen, Ching-Cheng
AU - Loverio, Jennifer Pasion
PY - 2025
DA - 2025/03/01
PB - Elsevier
SP - 100477
IS - 1
VL - 11
SN - 2199-8531
ER -
BibTex |
Cite this
BibTex (up to 50 authors) Copy
@article{2025_Wang,
author = {Dan Wang and Ching-Cheng Shen and Jennifer Pasion Loverio},
title = {How to Use Live Streaming Platforms to Elicit Impulse Purchases of Tourism and Hospitality Products from Consumers?},
journal = {Journal of Open Innovation: Technology, Market, and Complexity},
year = {2025},
volume = {11},
publisher = {Elsevier},
month = {mar},
url = {https://linkinghub.elsevier.com/retrieve/pii/S2199853125000125},
number = {1},
pages = {100477},
doi = {10.1016/j.joitmc.2025.100477}
}
MLA
Cite this
MLA Copy
Wang, Dan, et al. “How to Use Live Streaming Platforms to Elicit Impulse Purchases of Tourism and Hospitality Products from Consumers?.” Journal of Open Innovation: Technology, Market, and Complexity, vol. 11, no. 1, Mar. 2025, p. 100477. https://linkinghub.elsevier.com/retrieve/pii/S2199853125000125.