Journal of Retailing and Consumer Services

, volume 28 , pages 209-218

The interplay of counter-conformity motivation, social influence, and trust in customers' intention to adopt Internet banking services: The case of an emerging country

Walid Chaouali ¹

Imene Ben Yahia ²

Nizar Souiden ³

Hide authors affiliations Show authors affiliations: 3 affiliations

Faculty of Economics and Management of Sfax, B.P. 289, Bousalem 8170, Tunisia |

High Institute of Finance and Taxation of Sousse, Chedli Kallala street, 5012 Sahline, Tunisia |

Marketing Faculty of Business Administration, Laval University, Quebec, Quebec, Canada G1V 0A6, Canada |

Publication type: Journal Article

Publication date: 2016-01-01

Elsevier

Journal of Retailing and Consumer Services

scimago Q1

wos Q1

SJR: 3.439

CiteScore: 22.7

Impact factor: 13.1

ISSN: 09696989, 18731384

DOI: 10.1016/j.jretconser.2015.10.007

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Abstract

The aim of this paper is to shed light on the roles of counter-conformity motivation, social influence, and trust in explaining customers' intention to adopt Internet banking services. Data is collected from 245 respondents and analyzed using SmartPLS 2.0 M3. Results show that the intention to adopt Internet banking is mainly influenced by trust in the Internet banking services, followed by customers' counter-conformity motivation and performance expectancy. Social influence and trust in the physical bank, however, have indirect impacts on customers’ intention to adopt Internet banking. Effort expectancy has no effect on it.

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1 citation

Gupta Sanjay

51 publications, 851 citations, 136 reviews

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Al-Rahmi Dr. Waleed Mugahed

133 publications, 4 870 citations, 38 reviews

h-index: 41

University of Technology, Malaysia

King Saud University

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Chaouali W., Ben Yahia I., Souiden N. The interplay of counter-conformity motivation, social influence, and trust in customers' intention to adopt Internet banking services: The case of an emerging country // Journal of Retailing and Consumer Services. 2016. Vol. 28. pp. 209-218.

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RIS Copy

TY - JOUR

DO - 10.1016/j.jretconser.2015.10.007

UR - https://doi.org/10.1016/j.jretconser.2015.10.007

TI - The interplay of counter-conformity motivation, social influence, and trust in customers' intention to adopt Internet banking services: The case of an emerging country

T2 - Journal of Retailing and Consumer Services

AU - Chaouali, Walid

AU - Ben Yahia, Imene

AU - Souiden, Nizar

PY - 2016

DA - 2016/01/01

PB - Elsevier

SP - 209-218

VL - 28

SN - 0969-6989

SN - 1873-1384

ER -

BibTex

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@article{2016_Chaouali,

author = {Walid Chaouali and Imene Ben Yahia and Nizar Souiden},

title = {The interplay of counter-conformity motivation, social influence, and trust in customers' intention to adopt Internet banking services: The case of an emerging country},

journal = {Journal of Retailing and Consumer Services},

year = {2016},

volume = {28},

publisher = {Elsevier},

month = {jan},

url = {https://doi.org/10.1016/j.jretconser.2015.10.007},

pages = {209--218},

doi = {10.1016/j.jretconser.2015.10.007}

}

Publisher

Elsevier

Journal

Journal of Retailing and Consumer Services

scimago Q1

wos Q1

SJR

3.439

CiteScore

22.7

Impact factor

13.1

ISSN

09696989 (Print)

18731384

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