Social Media Platforms’ Digitalization or Digital Dominance? The Bright, Dark Sides and Avenues of Digital Promotion Strategies from Different Social Media Marketing Ecosystems
Publication type: Journal Article
Publication date: 2025-02-17
scimago Q2
SJR: 0.849
CiteScore: 6.1
Impact factor: —
ISSN: 10496491, 15407594
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Spais G. S., Ul Haq J., Jain V. K. Social Media Platforms’ Digitalization or Digital Dominance? The Bright, Dark Sides and Avenues of Digital Promotion Strategies from Different Social Media Marketing Ecosystems // Journal of Promotion Management. 2025. Vol. 31. No. 3. pp. 367-368.
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Spais G. S., Ul Haq J., Jain V. K. Social Media Platforms’ Digitalization or Digital Dominance? The Bright, Dark Sides and Avenues of Digital Promotion Strategies from Different Social Media Marketing Ecosystems // Journal of Promotion Management. 2025. Vol. 31. No. 3. pp. 367-368.
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TY - JOUR
DO - 10.1080/10496491.2025.2466838
UR - https://www.tandfonline.com/doi/full/10.1080/10496491.2025.2466838
TI - Social Media Platforms’ Digitalization or Digital Dominance? The Bright, Dark Sides and Avenues of Digital Promotion Strategies from Different Social Media Marketing Ecosystems
T2 - Journal of Promotion Management
AU - Spais, George S.
AU - Ul Haq, Junaid
AU - Jain, Varsha K.
PY - 2025
DA - 2025/02/17
PB - Taylor & Francis
SP - 367-368
IS - 3
VL - 31
SN - 1049-6491
SN - 1540-7594
ER -
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BibTex (up to 50 authors)
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@article{2025_Spais,
author = {George S. Spais and Junaid Ul Haq and Varsha K. Jain},
title = {Social Media Platforms’ Digitalization or Digital Dominance? The Bright, Dark Sides and Avenues of Digital Promotion Strategies from Different Social Media Marketing Ecosystems},
journal = {Journal of Promotion Management},
year = {2025},
volume = {31},
publisher = {Taylor & Francis},
month = {feb},
url = {https://www.tandfonline.com/doi/full/10.1080/10496491.2025.2466838},
number = {3},
pages = {367--368},
doi = {10.1080/10496491.2025.2466838}
}
Cite this
MLA
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Spais, George S., et al. “Social Media Platforms’ Digitalization or Digital Dominance? The Bright, Dark Sides and Avenues of Digital Promotion Strategies from Different Social Media Marketing Ecosystems.” Journal of Promotion Management, vol. 31, no. 3, Feb. 2025, pp. 367-368. https://www.tandfonline.com/doi/full/10.1080/10496491.2025.2466838.