Taylor & Francis
Journal of Promotion Management
,  том 31 ,  издание 8 ,  страницы 1179-1193

From Enjoyment to Action: How Sales Promotion Amplifies the Hedonic Benefits of Influencer Credibility on Purchase Intention?

Тип публикации: Journal Article
Дата публикации: 2025-11-17
Taylor & Francis
SCImago Q2
БС1
SJR: 0.976
CiteScore: 8
Impact factor: —
ISSN: 10496491, 15407594

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ГОСТ |
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Pham M. et al. From Enjoyment to Action: How Sales Promotion Amplifies the Hedonic Benefits of Influencer Credibility on Purchase Intention? // Journal of Promotion Management. 2025. Vol. 31. No. 8. pp. 1179-1193.
ГОСТ со всеми авторами (до 50) Скопировать
Pham M., Hoai Thi Nguyen T., Thi My Le L., Thao Thi Nguyen V., Tran H. Y., Lam B. Q. From Enjoyment to Action: How Sales Promotion Amplifies the Hedonic Benefits of Influencer Credibility on Purchase Intention? // Journal of Promotion Management. 2025. Vol. 31. No. 8. pp. 1179-1193.
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TY - JOUR
DO - 10.1080/10496491.2025.2602131
UR - https://www.tandfonline.com/doi/full/10.1080/10496491.2025.2602131
TI - From Enjoyment to Action: How Sales Promotion Amplifies the Hedonic Benefits of Influencer Credibility on Purchase Intention?
T2 - Journal of Promotion Management
AU - Pham, Minh
AU - Hoai Thi Nguyen, Thom
AU - Thi My Le, Le
AU - Thao Thi Nguyen, Vy
AU - Tran, Hao Yen
AU - Lam, Bao Quoc
PY - 2025
DA - 2025/11/17
PB - Taylor & Francis
SP - 1179-1193
IS - 8
VL - 31
SN - 1049-6491
SN - 1540-7594
ER -
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@article{2025_Pham,
author = {Minh Pham and Thom Hoai Thi Nguyen and Le Thi My Le and Vy Thao Thi Nguyen and Hao Yen Tran and Bao Quoc Lam},
title = {From Enjoyment to Action: How Sales Promotion Amplifies the Hedonic Benefits of Influencer Credibility on Purchase Intention?},
journal = {Journal of Promotion Management},
year = {2025},
volume = {31},
publisher = {Taylor & Francis},
month = {nov},
url = {https://www.tandfonline.com/doi/full/10.1080/10496491.2025.2602131},
number = {8},
pages = {1179--1193},
doi = {10.1080/10496491.2025.2602131}
}
MLA
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Pham, Minh, et al. “From Enjoyment to Action: How Sales Promotion Amplifies the Hedonic Benefits of Influencer Credibility on Purchase Intention?.” Journal of Promotion Management, vol. 31, no. 8, Nov. 2025, pp. 1179-1193. https://www.tandfonline.com/doi/full/10.1080/10496491.2025.2602131.
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