Can the creativity of a crowdsourcing platform foster idea generation? The mediating role of curiosity

Publication type: Journal Article
Publication date: 2025-01-07
Taylor & Francis
scimago Q1
wos Q1
SJR: 1.645
CiteScore: 11.5
Impact factor: 5.3
ISSN: 10696679, 19447175
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Jeong Y. et al. Can the creativity of a crowdsourcing platform foster idea generation? The mediating role of curiosity // Journal of Marketing Theory and Practice. 2025. pp. 1-18.
GOST all authors (up to 50) Copy
Jeong Y., Youn N., IM S., Staub A., Stanko M. A. Can the creativity of a crowdsourcing platform foster idea generation? The mediating role of curiosity // Journal of Marketing Theory and Practice. 2025. pp. 1-18.
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TY - JOUR
DO - 10.1080/10696679.2025.2449907
UR - https://www.tandfonline.com/doi/full/10.1080/10696679.2025.2449907
TI - Can the creativity of a crowdsourcing platform foster idea generation? The mediating role of curiosity
T2 - Journal of Marketing Theory and Practice
AU - Jeong, Yoon-Young
AU - Youn, Nara
AU - IM, SUBIN
AU - Staub, Alexander
AU - Stanko, Michael A
PY - 2025
DA - 2025/01/07
PB - Taylor & Francis
SP - 1-18
SN - 1069-6679
SN - 1944-7175
ER -
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@article{2025_Jeong,
author = {Yoon-Young Jeong and Nara Youn and SUBIN IM and Alexander Staub and Michael A Stanko},
title = {Can the creativity of a crowdsourcing platform foster idea generation? The mediating role of curiosity},
journal = {Journal of Marketing Theory and Practice},
year = {2025},
publisher = {Taylor & Francis},
month = {jan},
url = {https://www.tandfonline.com/doi/full/10.1080/10696679.2025.2449907},
pages = {1--18},
doi = {10.1080/10696679.2025.2449907}
}