International Journal of the Economics of Business, pages 1-12
Advertising Strategy and the Coefficient of Cooperation
Victor J. Tremblay
1
Publication type: Journal Article
Publication date: 2024-11-23
scimago Q2
wos Q2
SJR: 0.399
CiteScore: 2.6
Impact factor: 1.9
ISSN: 13571516, 14661829
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