Social Media Characteristics and Consumers’ Online Brand-Related Activities (COBRAs): The Mediating Role of Time Spent and Emotional Connectedness
Publication type: Journal Article
Publication date: 2024-10-01
scimago Q1
SJR: 1.885
CiteScore: 7.5
Impact factor: —
ISSN: 15252019
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GOST
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Buzeta C., De Pelsmacker P., Dens N. Social Media Characteristics and Consumers’ Online Brand-Related Activities (COBRAs): The Mediating Role of Time Spent and Emotional Connectedness // Journal of Interactive Advertising. 2024. Vol. 24. No. 4. pp. 401-423.
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Buzeta C., De Pelsmacker P., Dens N. Social Media Characteristics and Consumers’ Online Brand-Related Activities (COBRAs): The Mediating Role of Time Spent and Emotional Connectedness // Journal of Interactive Advertising. 2024. Vol. 24. No. 4. pp. 401-423.
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RIS
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TY - JOUR
DO - 10.1080/15252019.2024.2411243
UR - https://www.tandfonline.com/doi/full/10.1080/15252019.2024.2411243
TI - Social Media Characteristics and Consumers’ Online Brand-Related Activities (COBRAs): The Mediating Role of Time Spent and Emotional Connectedness
T2 - Journal of Interactive Advertising
AU - Buzeta, Cristian
AU - De Pelsmacker, Patrick
AU - Dens, Nathalie
PY - 2024
DA - 2024/10/01
PB - Taylor & Francis
SP - 401-423
IS - 4
VL - 24
SN - 1525-2019
ER -
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BibTex (up to 50 authors)
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@article{2024_Buzeta,
author = {Cristian Buzeta and Patrick De Pelsmacker and Nathalie Dens},
title = {Social Media Characteristics and Consumers’ Online Brand-Related Activities (COBRAs): The Mediating Role of Time Spent and Emotional Connectedness},
journal = {Journal of Interactive Advertising},
year = {2024},
volume = {24},
publisher = {Taylor & Francis},
month = {oct},
url = {https://www.tandfonline.com/doi/full/10.1080/15252019.2024.2411243},
number = {4},
pages = {401--423},
doi = {10.1080/15252019.2024.2411243}
}
Cite this
MLA
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Buzeta, Cristian, et al. “Social Media Characteristics and Consumers’ Online Brand-Related Activities (COBRAs): The Mediating Role of Time Spent and Emotional Connectedness.” Journal of Interactive Advertising, vol. 24, no. 4, Oct. 2024, pp. 401-423. https://www.tandfonline.com/doi/full/10.1080/15252019.2024.2411243.