Marketing-communications in sub-Saharan Africa: Toward an ethics-based framework
2
Gallup Organisation , South field, Michigan, 48034
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Publication type: Journal Article
Publication date: 1999-01-01
SJR: —
CiteScore: —
Impact factor: —
ISSN: 02560054, 19420773
Communication
Abstract
(1999). Marketing-communications in sub-Saharan Africa: Toward an ethics-based framework. Ecquid Novi: African Journalism Studies: Vol. 20, No. 1, pp. 50-61.
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Pratt C. B., Ha L., Okigbo C. C. Marketing-communications in sub-Saharan Africa: Toward an ethics-based framework // Ecquid Novi: African Journalism Studies. 1999. Vol. 20. No. 1. pp. 50-61.
GOST all authors (up to 50)
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Pratt C. B., Ha L., Okigbo C. C. Marketing-communications in sub-Saharan Africa: Toward an ethics-based framework // Ecquid Novi: African Journalism Studies. 1999. Vol. 20. No. 1. pp. 50-61.
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RIS
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TY - JOUR
DO - 10.1080/02560054.1999.9653237
UR - https://doi.org/10.1080/02560054.1999.9653237
TI - Marketing-communications in sub-Saharan Africa: Toward an ethics-based framework
T2 - Ecquid Novi: African Journalism Studies
AU - Pratt, Cornelius B
AU - Ha, Louisa
AU - Okigbo, Charles C
PY - 1999
DA - 1999/01/01
PB - Taylor & Francis
SP - 50-61
IS - 1
VL - 20
SN - 0256-0054
SN - 1942-0773
ER -
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BibTex (up to 50 authors)
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@article{1999_Pratt,
author = {Cornelius B Pratt and Louisa Ha and Charles C Okigbo},
title = {Marketing-communications in sub-Saharan Africa: Toward an ethics-based framework},
journal = {Ecquid Novi: African Journalism Studies},
year = {1999},
volume = {20},
publisher = {Taylor & Francis},
month = {jan},
url = {https://doi.org/10.1080/02560054.1999.9653237},
number = {1},
pages = {50--61},
doi = {10.1080/02560054.1999.9653237}
}
Cite this
MLA
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Pratt, Cornelius B., et al. “Marketing-communications in sub-Saharan Africa: Toward an ethics-based framework.” Ecquid Novi: African Journalism Studies, vol. 20, no. 1, Jan. 1999, pp. 50-61. https://doi.org/10.1080/02560054.1999.9653237.