ThePrague Post’s readership in postcommunist Czech Republic

This article presents a case study to analyse the readership and explore the role of an English‐language newspaper in a region where English is not the dominant language. This study focused on a weekly publication in the former Communist Czech Republic, The Prague Post, reports a 1999 readership survey and, through use of interviews of the managers of the newspaper at that time, interprets the findings of the readership survey. It compares results of the most‐recent study with previous research conducted by the newspaper's marketing department. The Prague Post was found to serve a sophisticated and diverse multilingual audience; regular readers were found to be highly educated, international in both their personal and business‐professional lives working in professional‐level careers, multilingual, young, mostly single, mostly male, and economically varied.