Taylor & Francis
Journal of Marketing Communications
,  страницы 1-21

Nostalgia marketing - a systematic literature review and future directions

Тип публикации: Journal Article
Дата публикации: 2024-01-23
Taylor & Francis
scimago Q1
wos Q1
БС1
SJR: 0.999
CiteScore: 8.5
Impact factor: 4.6
ISSN: 13527266, 14664445
Business and International Management
Marketing
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mukhopadhyay M. Nostalgia marketing - a systematic literature review and future directions // Journal of Marketing Communications. 2024. pp. 1-21.
ГОСТ со всеми авторами (до 50) Скопировать
mukhopadhyay M. Nostalgia marketing - a systematic literature review and future directions // Journal of Marketing Communications. 2024. pp. 1-21.
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TY - JOUR
DO - 10.1080/13527266.2024.2306551
UR - https://doi.org/10.1080/13527266.2024.2306551
TI - Nostalgia marketing - a systematic literature review and future directions
T2 - Journal of Marketing Communications
AU - mukhopadhyay, mayukh
PY - 2024
DA - 2024/01/23
PB - Taylor & Francis
SP - 1-21
SN - 1352-7266
SN - 1466-4445
ER -
BibTex
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@article{2024_mukhopadhyay,
author = {mayukh mukhopadhyay},
title = {Nostalgia marketing - a systematic literature review and future directions},
journal = {Journal of Marketing Communications},
year = {2024},
publisher = {Taylor & Francis},
month = {jan},
url = {https://doi.org/10.1080/13527266.2024.2306551},
pages = {1--21},
doi = {10.1080/13527266.2024.2306551}
}