Study the Effect of the Quality of Electronic Marketing and its Relationship to Purchasing an Individual

This research deals with the role of shopping patterns in increasing customer loyalty. An application study and customer satisfaction in the service provided to him through electronic shopping and the aim of this research is to identify the dimensions of electronic service quality and confidence in selling via Internet sites, and the researcher used the method of descriptive analysis, which was based on a component sample From 50 items from Members of a community who are interested in electronic marketing and use simple regression to analyze the data, the study showed the indirect relationship between shopping patterns and customer loyalty. The study found a significant effect of shopping patterns and their dimensions. The study recommended identifying the shopping patterns of customers in order to provide products that suit their needs and desires. The study also recommended the necessity of working to raise the perceived value of the customer by providing products of appropriate quality, as well as raising the level of customer loyalty. In addition, 5 sites were chosen through social networking (Facebook), namely, the girl of Alakaber for clothes - the elegant veil - the cave complex - Handa costumes - Shark costumes to see the quality of the service provided.