International Journal of Pharmaceutical and Healthcare Marketing, volume 17, issue 4, pages 429-449

Investor’s behaviour to COVID-19 vaccine: an event study on health and pharmaceutical sector in India

Himani Gupta 1
Abhaya Gupta 2
1
 
Department of Management, Jagannath International Management School, New Delhi, India
2
 
Maulana Azad Institute of Dental Sciences, New Delhi, India
Publication typeJournal Article
Publication date2023-07-27
scimago Q3
SJR0.337
CiteScore3.1
Impact factor1.2
ISSN17506123, 17506131
Health Policy
Marketing
Abstract
Purpose

The devastating acute COVID-19 epidemic crippled the global economy in 2020. Within a month of the COVID-19 epidemic, every industry saw its stock prices plummet the most. Ending the COVID-19 pandemic will need equitable access to safe and effective vaccinations. This study aims to look at the link between COVID-19 vaccination and the stock markets for health and pharmaceutical sector.

Design/methodology/approach

The researchers used a mean-adjusted return model and event research approach to figure out how the first dose of the COVID-19 vaccine affects health and pharmaceutical sector stock market returns.

Findings

The evidence-based outcome indicates that immunisation announcement affects health and pharmaceutical company returns. Furthermore, the study concludes that the health and pharmaceutical industry is inefficient for a short period of time, but after 41 days, the sector absorbs the noisy information.

Originality/value

Since the outbreak, the development of COVID-19 vaccines has been a key focus of shareholders and investors. This study is unique in that it investigates the effect of the first dosage of SARS-CoV-2 vaccination on equity returns in the health and pharmaceutical industries, and it is likely to make a substantial contribution to the capital market literature on event methodology.

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