volume 49 issue 1 pages 66-87

How does an investor prioritize ESG factors in India? An assessment based on fuzzy AHP

Kirti Sood 1
Prachi Pathak 1
Jinesh Jain 2
1
 
Department of School of Management, Doon University, Dehradun, India
2
 
Department of Commerce and Management, Sri Aurobindo College of Commerce and Management, Ludhiana, India
Publication typeJournal Article
Publication date2022-08-09
scimago Q2
wos Q2
SJR0.546
CiteScore4.1
Impact factor2.2
ISSN03074358, 17587743
Finance
Business, Management and Accounting (miscellaneous)
Abstract
Purpose

The primary objective of the study is to discover the most prominent criteria and sub-criteria among environmental issues, social dimensions and corporate governance factors that may impact individual equity investors' investment decisions.

Design/methodology/approach

The present study collected data from 438 individual equity investors from the North Indian region. To achieve the objectives of the study, a fuzzy analytic hierarchy process (Fuzzy AHP) was applied. The key considerations of the study were environmental, social and governance (ESG) factors.

Findings

The governance criterion was discovered to be the most significant factor influencing individual equity investors' investment decisions among the three ESG factors, followed by environmental criteria, while social criteria were shown to be the least influential.

Research limitations/implications

The present study solely looked at ESG issues as drivers of stock investors' investment decisions. In the current world, however, many other factors, including behavioral biases, accounting information, ownership structure and fundamental analysis, can have a substantial influence on investors' investment decisions.

Practical implications

The study's findings widen the theoretical contribution in the field of responsible investment by asserting how ESG factors influence investors' investment decisions in the equity market. From a practical standpoint, this study applies to retail and institutional investors, portfolio managers, financial advisors, market regulators, corporations and society at large.

Originality/value

To the best of authors knowledge, no attempt has been made to prioritize the ESG issues that impact the investment decisions of individual equity investors. Ergo, this study contributes to the existing literature on socially responsible investment.

Found 
Found 

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GOST |
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GOST Copy
Sood K. et al. How does an investor prioritize ESG factors in India? An assessment based on fuzzy AHP // Managerial Finance. 2022. Vol. 49. No. 1. pp. 66-87.
GOST all authors (up to 50) Copy
Sood K., Pathak P., Jain J., Gupta S. How does an investor prioritize ESG factors in India? An assessment based on fuzzy AHP // Managerial Finance. 2022. Vol. 49. No. 1. pp. 66-87.
RIS |
Cite this
RIS Copy
TY - JOUR
DO - 10.1108/mf-04-2022-0162
UR - https://www.emerald.com/insight/content/doi/10.1108/MF-04-2022-0162/full/html
TI - How does an investor prioritize ESG factors in India? An assessment based on fuzzy AHP
T2 - Managerial Finance
AU - Sood, Kirti
AU - Pathak, Prachi
AU - Jain, Jinesh
AU - Gupta, Sanjay
PY - 2022
DA - 2022/08/09
PB - Emerald
SP - 66-87
IS - 1
VL - 49
SN - 0307-4358
SN - 1758-7743
ER -
BibTex |
Cite this
BibTex (up to 50 authors) Copy
@article{2022_Sood,
author = {Kirti Sood and Prachi Pathak and Jinesh Jain and Sanjay Gupta},
title = {How does an investor prioritize ESG factors in India? An assessment based on fuzzy AHP},
journal = {Managerial Finance},
year = {2022},
volume = {49},
publisher = {Emerald},
month = {aug},
url = {https://www.emerald.com/insight/content/doi/10.1108/MF-04-2022-0162/full/html},
number = {1},
pages = {66--87},
doi = {10.1108/mf-04-2022-0162}
}
MLA
Cite this
MLA Copy
Sood, Kirti, et al. “How does an investor prioritize ESG factors in India? An assessment based on fuzzy AHP.” Managerial Finance, vol. 49, no. 1, Aug. 2022, pp. 66-87. https://www.emerald.com/insight/content/doi/10.1108/MF-04-2022-0162/full/html.
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