,
pages 15-31
Internationalization through E-Commerce. The Case of MultiBrand Luxury Retailers in the Fashion Industry
Publication type: Book Chapter
Publication date: 2015-10-24
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Metrics
30
Total citations:
30
Citations from 2024:
6
(20%)
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RIS |
BibTex
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GOST
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Guercini S., Runfola A. Internationalization through E-Commerce. The Case of MultiBrand Luxury Retailers in the Fashion Industry // Advances in International Marketing. 2015. pp. 15-31.
GOST all authors (up to 50)
Copy
Guercini S., Runfola A. Internationalization through E-Commerce. The Case of MultiBrand Luxury Retailers in the Fashion Industry // Advances in International Marketing. 2015. pp. 15-31.
Cite this
RIS
Copy
TY - GENERIC
DO - 10.1108/S1474-797920150000026002
UR - https://doi.org/10.1108/S1474-797920150000026002
TI - Internationalization through E-Commerce. The Case of MultiBrand Luxury Retailers in the Fashion Industry
T2 - Advances in International Marketing
AU - Guercini, S
AU - Runfola, A
PY - 2015
DA - 2015/10/24
PB - Emerald
SP - 15-31
SN - 1474-7979
ER -
Cite this
BibTex (up to 50 authors)
Copy
@incollection{2015_Guercini,
author = {S Guercini and A Runfola},
title = {Internationalization through E-Commerce. The Case of MultiBrand Luxury Retailers in the Fashion Industry},
publisher = {Emerald},
year = {2015},
pages = {15--31},
month = {oct}
}