,
pages 179-198
The Moderating Roles of Organizational Learning and Strategic Flexibility on Marketing Strategic Change and Business Performance: Evidence from Firms in Thailand
Publication type: Book Chapter
Publication date: 2015-10-24
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Thoumrungroje A. The Moderating Roles of Organizational Learning and Strategic Flexibility on Marketing Strategic Change and Business Performance: Evidence from Firms in Thailand // Advances in International Marketing. 2015. pp. 179-198.
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Thoumrungroje A. The Moderating Roles of Organizational Learning and Strategic Flexibility on Marketing Strategic Change and Business Performance: Evidence from Firms in Thailand // Advances in International Marketing. 2015. pp. 179-198.
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TY - GENERIC
DO - 10.1108/S1474-797920150000026009
UR - https://doi.org/10.1108/S1474-797920150000026009
TI - The Moderating Roles of Organizational Learning and Strategic Flexibility on Marketing Strategic Change and Business Performance: Evidence from Firms in Thailand
T2 - Advances in International Marketing
AU - Thoumrungroje, A
PY - 2015
DA - 2015/10/24
PB - Emerald
SP - 179-198
SN - 1474-7979
ER -
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@incollection{2015_Thoumrungroje,
author = {A Thoumrungroje},
title = {The Moderating Roles of Organizational Learning and Strategic Flexibility on Marketing Strategic Change and Business Performance: Evidence from Firms in Thailand},
publisher = {Emerald},
year = {2015},
pages = {179--198},
month = {oct}
}