Perceived Quality of Asian Brands by U.S. Consumers: Case of Cosmetic Brand Using Age as a Moderator

Southworth S.(., Kim M.
Publication type: Book Chapter
Publication date: 2015-10-24
Emerald
SJR: —
CiteScore: —
Impact factor: —
ISSN: 14747979
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Southworth S. (., Kim M. Perceived Quality of Asian Brands by U.S. Consumers: Case of Cosmetic Brand Using Age as a Moderator // Advances in International Marketing. 2015. pp. 235-253.
GOST all authors (up to 50) Copy
Southworth S. (., Kim M. Perceived Quality of Asian Brands by U.S. Consumers: Case of Cosmetic Brand Using Age as a Moderator // Advances in International Marketing. 2015. pp. 235-253.
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RIS Copy
TY - GENERIC
DO - 10.1108/s1474-797920150000026011
UR - https://doi.org/10.1108/s1474-797920150000026011
TI - Perceived Quality of Asian Brands by U.S. Consumers: Case of Cosmetic Brand Using Age as a Moderator
T2 - Advances in International Marketing
AU - Southworth, S (
AU - Kim, M
PY - 2015
DA - 2015/10/24
PB - Emerald
SP - 235-253
SN - 1474-7979
ER -
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@incollection{2015_Southworth,
author = {S ( Southworth and M Kim},
title = {Perceived Quality of Asian Brands by U.S. Consumers: Case of Cosmetic Brand Using Age as a Moderator},
publisher = {Emerald},
year = {2015},
pages = {235--253},
month = {oct}
}