“You’re a Real Fighter!”: An Analysis of Mental Health Discourse on an Elite Athlete’s Public Instagram Page

Bunch N., Beasley L., Copple J.

In 2022, Stanford University’s Katie Meyer and at least four other college athletes in the United States died by suicide. If used appropriately, social media is a potential platform to destigmatize mental health through initiating discussions and providing educational resources. The study explores how Stanford University’s athletic department utilized Twitter to address mental health in the year after Meyer’s passing. Guided by Bronfenbrenner’s ecological systems theory and Fairclough’s approach to critical discourse analysis, this study examined 59 tweets posted across Stanford University’s athletic department and program platforms. The current study found that Stanford’s social media messaging reinforced mental health stigma and the sport ethic across the micro-, meso-, exo-, and macrosystem, which discourage sport consumers from changing their perceptions of mental health stigma in sport. Furthermore, the social media messaging does not demonstrate future institutional emphasis on mental health. We conclude with best practices for college sport administrators.

Parry K.D., Braim A.G., Jull R.E., Smith M.J.

This study analyzed media framing of athletes who have suffered mental ill health. The mass media play a crucial role in shaping public attitudes and perceptions surrounding mental health, and the present study aimed to examine the media reporting of athletes’ mental ill health and to further explore how this reporting has changed over time. We examined the reporting of elite athletes in three U.K. media outlets between January 2000 and December 2019, identifying 75 athletes from 26 different sports. From analysis, four themes were developed to consider the content of media reporting and how it has changed over three time phases. The analysis revealed that media reporting of mental ill health has increased over time, and changes were observed in terms of the specific terminology used, with greater depth in the articles, such as journalists speaking to other professionals to construct the articles. This study contributes toward our growing understanding of the reporting of mental ill health by providing empirical evidence of the increased attention to the topic and increasingly responsible reporting in the media.

Feng O., Duncan L.R.

Kavanagh E.J., Litchfield C., Osborne J.

While the topic of athlete welfare has gained significant attention in academic literature, to date there has been a primacy placed on physical settings and their ability to augment or thwart the welfare of athletes. The discourse has, therefore, neglected the advent of social media spaces and their potential to have a significant impact on athlete welfare. Social media platforms are now a vital component in the lives of athletes who are increasingly reliant on maintaining an online presence and following. In this commentary, we consider the scope of social media and its potential impact on the welfare of athletes, particularly female athletes. In doing so, we identify and discuss some of the positive health and well-being outcomes associated with increased online communication and self-representation in social media spaces. We examine the scholarship concerning the threats posed by social media spaces, consider power in virtual environments and its impact on welfare, and finally suggest some future directions for scholarship in this field.

Cianfrone B.A.

Social media allows sport entities (organizations, athletes, coaches, fans, and partnering companies) to reach audiences across the world and create, extend, maintain, and improve their brand equity through constant communication. Brand management and the strategies employed by entities to create effective content that reinforces brand image and brand equity are a common goal among sport marketers. Over the last 20 years, scholars have investigated a wide range of topics in sport social media and branding, yet there is a need to continue to expand the social media brand management literature to address and reflect rapidly changing industry challenges. The purpose of this commentary is to provide a reflection of past academic literature, while critically examining areas in methodology and theory to guide future research. The recommendations of more sophisticated designs, along with a call for experimental designs, qualitative approaches, and critical communication inquiry, among others, are discussed.

Zayts-Spence O., Edmonds D., Fortune Z.

AbstractIn this editorial to the special collection “Mental Health, Discourse and Stigma” we outline the concepts of mental, health, discourse and stigma as they are examined through sociolinguistic lenses. We examine the sociolinguistic approach to mental health and stigma and discuss the different theoretical frameworks and methodological approaches that have been applied in such contexts. Sociolinguistics views mental health and stigma as discursively constructed and constituted, i.e. they are both manifest, negotiated, reinforced or contested in the language that people use. We highlight existing gaps in sociolinguistic research and outline how it could enrich research in psychology and psychiatry and contribute to professional practice. Specifically, sociolinguistics provides well-established methodological tools to research the ‘voices’ of people with a history of mental ill health, their family, carers and mental health professionals in both online and off-line contexts. This is vital to develop targeted interventions and to contribute to de-stigmatization of mental health. To conclude, we highlight the importance of transdisciplinary research that brings together expertise in psychology, psychiatry and sociolinguistics.

Beasley L., Hoffman S.

Mental health literacy (MHL) is a significant component in understanding mental health disparities in vulnerable populations. Due to the unique structure and pressures of American college sport, attention to student-athletes’ MHL is critical, especially now that the National Collegiate Athletic Association (NCAA) is requiring member institutions to offer mental health services to their athletes. Utilizing online surveys of both athletes ( N = 205) and non-athlete students ( N = 205), this paper offers a descriptive look at the MHL of student-athletes. We found that both athletes and non-athlete students had above average levels of MHL, but high rates of mental health stigma. With a foundation in contact theory, the paper provides recommendations on how to utilize student-athletes’ mental health knowledge to decrease mental health stigma and increase MHL campus wide.

Doehler S.

During the Tokyo 2020 Olympics, Team USA athlete Simone Biles withdrew from several gymnastics events midcompetition, citing mental health issues. Biles, one of the most recognizable stars of the Games, faced intense scrutiny from both the world’s media and the general public in the immediate aftermath. The purpose of this study was to analyze the Facebook narrative surrounding Biles’s withdrawal within the theoretical context of framing, as crafted through user comments on various public high-profile Facebook pages. A total of 87,714 user comments were collected and analyzed using the qualitative software Leximancer. The themes emerging from the data suggested a polarizing narrative, with many users supporting Biles, engaging in the wider discussion surrounding athlete mental health, while others condemned her action, suggesting she quit on the biggest sporting stage.

Kumble S., Diddi P., Bien-Aimé S.

On May 31, 2021, Naomi Osaka, one of the top-ranked female tennis players, and one of the highest-paid female athletes in the world, announced her withdrawal from the French Open on her social media (Twitter) account, citing mental health issues. There exists a stigma around mental health; and people suffering from mental health conditions often experience “discrimination and stigma” (World Health Organization, 2019). Such disclosures by a noted sportsperson provide an opportunity to help combat the stigma. The present study uses unsupervised machine learning and qualitative thematic analysis to analyze 11,800 English language responses to her tweet. Results indicate that Osaka’s tweet mostly garnered a lot of support and encouragement. However, there also existed some negative comments. Additionally, 40% of the negative comments were disseminated by bot-like automated accounts. Practical implications for sports communication are also discussed.

Jackson J.R., Dirks E.J., Billings A.C.

Michael Phelps was one of the first athletes to openly struggle with attention-deficit/hyperactivity disorder, anxiety, and depression while still competing. During his career, his perceived identity was tied to his status as an athlete. In retirement, his identity shifted to that of a mental health advocate. This study examines the word choice of newspaper articles on the topic of Phelps and mental health using both social identity and framing theories. Mentions of suicide and seeking help, along with the descriptions of specific types of mental illness and perceived identity assigned to Phelps, were compared between two time periods. Results showed that during Phelps’s career, articles were much more likely to discuss his attention-deficit/hyperactivity disorder diagnosis and not as likely to discuss suicide, seeking help, and depression. After his retirement, articles were more likely to identify Phelps as an advocate and less likely to focus on him as a celebrity.

Cassilo D., Kluch Y.

This research analyzed the media framing of the decision by D. J. Carton, a collegiate men’s basketball player from Ohio State University, to take a leave of absence from his team due to mental health issues. While prior research has examined media framing of public mental health disclosures by professional athletes, this has yet to occur for a collegiate athlete, which is a necessary area of inquiry due to the prevalence of mental health issues among college students as well as the many differences that exist between professional and collegiate athletics. A media framing analysis of 63 press articles for Carton revealed five frames used to discuss Carton’s situation. Of those frames, four were largely positive in nature, focusing on areas such as the support Carton received at Ohio State, his role as a mental health advocate, and shedding the stigma of mental illness in collegiate athletics. However, one frame within the coverage treated Carton as a commodity by focusing on his athletic value rather than him as a person or his personal issues. Overall, the positive types of news frames can normalize mental health disclosure on the college campus and set expectations for the level of support athletes will receive.

Volkow N.D., Gordon J.A., Koob G.F.

Sveinson K., Hoeber L., Heffernan C.

Critical discourse analysis (CDA) is a theory, methodology, and type of analysis used across various fields, including linguistics, sociology, and philosophy. CDA focuses on how language is used; discourses are found within language, and knowledge is created through these discourses. CDA can be beneficial to sport management scholars who seek to question existing power structures. The purpose of this paper was to highlight the value and appropriateness of CDA for Journal of Sport Management readers in an effort to see this approach become more prevalent in the journal. The authors shared their perspectives about the lack of critical qualitative methodologies in Journal of Sport Management, presented theoretical foundations of CDA, showcased its application in sport management studies, and explored four theoretical, methodological, and analytical approaches for future use. The authors also provided suggestions for scholars to adopt discourse-related methodologies to enhance knowledge creation in their field. Finally, the authors acknowledged the limitations of this approach.

Mahdiani H., Ungar M.

Is resilience always adaptive and functional, or can resilience be maladaptive in contexts where it masks vulnerability or prevents effective action to address risk? In this paper, we propose a new reading of resilience research which challenges the prevailing positive perspective and instead proposes that negative aspects of resilience are common. We focus on studying resilience on a spectrum, distinguishing between degrees of functionality by asking three questions: (1) Is there a wrong degree of resilience? (2) Is there a wrong context for resilience? and (3) Is there a wrong type of resilience? We conclude with reflections on the dark side of resilience by differentiating between functional and less functional adaptation in relation to contexts, degrees of risk, and types of resilience shown.

Marcussen K., Gallagher M., Ritter C.

We use a perceptual control model of identity to examine the relationship between stigmatized appraisals (from self and other) and well-being among individuals with serious mental illness. We also examine the role of stigma resistance strategies in the identity process. Using in-depth interviews with active clients of a community mental health center (N = 156), we find that deflection, or distancing oneself from mental illness, is associated with greater self-esteem and fewer depressive symptoms. Challenging others through education is associated with higher self-esteem, and challenging stigma through activism is associated with fewer depressive symptoms. Activism also moderates the relationship between identity discrepancy (the difference between appraisals from self and other) and well-being; however, the extent to which activism is helpful or harmful depends on whether appraisals from others are more or less stigmatizing than self-views. We discuss the implications of these findings for identity and stigma research.

Akbaş A., Żebrowska A., Malchrowicz-Mośko E., Stempień J., Bezuglov E., Górka-Chowaniec A., Waśkiewicz Z.

IntroductionEndurance running is a popular activity with varying motivations, yet the influence of socioeconomic status (SES) on these motivations has not been thoroughly explored. This study investigates how SES (income, education, vocational status) shapes the motivations of three groups of runners: recreational runners (RRs), marathoners (MAs), and ultramarathoners (Us) in Poland.MethodsA large-scale online survey (N = 1,539) was conducted between January and March 2008, capturing participants’ demographic characteristics, running experience, and motivation.ResultsThe results reveal differences in motivational priorities across groups. Us were more motivated by achievement and self-esteem, while RRs prioritized social affiliation, and marathoners showed a balance between the two. However, the reported effect sizes (η2 = 0.01) suggest that while differences exist, they are small in practical significance. Higher-SES individuals focused on achievement-related goals, while lower-SES individuals emphasized health benefits and social connection. The analysis also found that higher-SES participants were more likely to complete marathons and ultramarathons, with financial stability and professional access playing a key role.DiscussionNevertheless, ultramarathon participation appeared to depend more on intrinsic motivation than financial resources. These findings underline the complex interplay between SES, personality, and experience, emphasizing the need for tailored strategies to support diverse runners. Further research may explore the broader psychological and cultural factors influencing running motivations.