THE PROBLEM OF MOTIVATION OF EMPLOYEES OF ENTERPRISES IN MODERN CONDITIONS

In today’s dynamic economy, when global processes and digitalization are radically changing the conditions of enterprises, the problem of employee incentives comes to the fore. The desire to increase productivity and retain key personnel is of particular importance for management and HR professionals who are looking for mechanisms to strengthen the incentives of their teams. Within the framework of the aspects developed in this article, the subject of analysis is the relationship between employee motivation and changes in generally accepted value orientations caused by universal transformations such as globalization. The influence of various factors, including the amount of remuneration, the quality of the work environment, career opportunities, as well as the degree of attention provided by management, on the degree of motivation of employees is documented in this study, with special emphasis on their role in increasing or decreasing active participation and productivity of staff. The questions of how modern theoretical approaches to motivation correlate with the practice of business organizations are also raised. For the teams of enterprises operating in the changing environment of modernity, the author offers unique strategic guidelines that allow optimizing internal motivation. Workshops based on relevant research designed to increase employee engagement and dedication are described taking into account the global challenges of today. Subject of the study — determining the degree of influence of non-material motivation and incentive tools for employees of enterprises in Russia. Scientific novelty and conclusions: The conducted research confirms the hypothesis that the stimulating aspect of an intangible nature has a significant impact on the performance of employees. This influence is reflected in increased productivity due to better discipline, an increased degree of satisfaction from performing work duties and, as a result, in reducing staff fluctuations. The effects of non-material labor stimulation are becoming significant factors in strengthening corporate culture and creating a favorable climate within organizations. Area of application: The results of the study may be useful for organizations with increased staff turnover and limited payroll. The practical value of labor market research in the aging phase of workers with an emphasis on the analysis of theories, concepts and models of active longevity may lie in rethinking personnel management strategies, improving employment policies and creating intergenerational interaction programs.