Journal of Professional Services Marketing, volume 8, issue 1, pages 115-128
Attitudes Toward the Advertising by Lawyers, Doctors, and CPA's
Publication type: Journal Article
Publication date: 1992-02-12
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ISSN: 07484623
Business, Management and Accounting (miscellaneous)
Abstract
This California survey finds that consumers continue to have a more positive attitude toward the advertising of profes- sional services than the providers do. Furthermore, consumers tend to see greater value in CPA advertising than in lawyer or physician advertising. CPA's have a more positive attitude toward !heir adver- tising than physicians or lawyers, with the latter reflecting the most negative attitude.
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GOST
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Burton G. E. Attitudes Toward the Advertising by Lawyers, Doctors, and CPA's // Journal of Professional Services Marketing. 1992. Vol. 8. No. 1. pp. 115-128.
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Burton G. E. Attitudes Toward the Advertising by Lawyers, Doctors, and CPA's // Journal of Professional Services Marketing. 1992. Vol. 8. No. 1. pp. 115-128.
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RIS
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TY - JOUR
DO - 10.1300/j090v08n01_09
UR - https://doi.org/10.1300/j090v08n01_09
TI - Attitudes Toward the Advertising by Lawyers, Doctors, and CPA's
T2 - Journal of Professional Services Marketing
AU - Burton, Gene E.
PY - 1992
DA - 1992/02/12
PB - The Haworth Press
SP - 115-128
IS - 1
VL - 8
SN - 0748-4623
ER -
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BibTex
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@article{1992_Burton,
author = {Gene E. Burton},
title = {Attitudes Toward the Advertising by Lawyers, Doctors, and CPA's},
journal = {Journal of Professional Services Marketing},
year = {1992},
volume = {8},
publisher = {The Haworth Press},
month = {feb},
url = {https://doi.org/10.1300/j090v08n01_09},
number = {1},
pages = {115--128},
doi = {10.1300/j090v08n01_09}
}
Cite this
MLA
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Burton, Gene E.. “Attitudes Toward the Advertising by Lawyers, Doctors, and CPA's.” Journal of Professional Services Marketing, vol. 8, no. 1, Feb. 1992, pp. 115-128. https://doi.org/10.1300/j090v08n01_09.