Open Access
Open access
volume 7 issue 12 pages 481-490

The Effect of Service Quality and Product Diversity on Customer Loyalty: The Role of Customer Satisfaction and Word of Mouth

TJAHJANINGSIH E., NINGSIH D.H., UTOMO A.P.
Publication typeJournal Article
Publication date2020-12-31
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ISSN22884637, 22884645
Economics and Econometrics
Finance
Management Information Systems
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GOST |
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GOST Copy
TJAHJANINGSIH E., NINGSIH D. H., UTOMO A. P. The Effect of Service Quality and Product Diversity on Customer Loyalty: The Role of Customer Satisfaction and Word of Mouth // Journal of Asian Finance, Economics and Business. 2020. Vol. 7. No. 12. pp. 481-490.
GOST all authors (up to 50) Copy
TJAHJANINGSIH E., NINGSIH D. H., UTOMO A. P. The Effect of Service Quality and Product Diversity on Customer Loyalty: The Role of Customer Satisfaction and Word of Mouth // Journal of Asian Finance, Economics and Business. 2020. Vol. 7. No. 12. pp. 481-490.
RIS |
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RIS Copy
TY - JOUR
DO - 10.13106/jafeb.2020.vol7.no12.481
UR - https://doi.org/10.13106/jafeb.2020.vol7.no12.481
TI - The Effect of Service Quality and Product Diversity on Customer Loyalty: The Role of Customer Satisfaction and Word of Mouth
T2 - Journal of Asian Finance, Economics and Business
AU - TJAHJANINGSIH, E
AU - NINGSIH, D H
AU - UTOMO, A P
PY - 2020
DA - 2020/12/31
PB - Korea Distribution Science Association (KODISA)
SP - 481-490
IS - 12
VL - 7
SN - 2288-4637
SN - 2288-4645
ER -
BibTex |
Cite this
BibTex (up to 50 authors) Copy
@article{2020_TJAHJANINGSIH,
author = {E TJAHJANINGSIH and D H NINGSIH and A P UTOMO},
title = {The Effect of Service Quality and Product Diversity on Customer Loyalty: The Role of Customer Satisfaction and Word of Mouth},
journal = {Journal of Asian Finance, Economics and Business},
year = {2020},
volume = {7},
publisher = {Korea Distribution Science Association (KODISA)},
month = {dec},
url = {https://doi.org/10.13106/jafeb.2020.vol7.no12.481},
number = {12},
pages = {481--490},
doi = {10.13106/jafeb.2020.vol7.no12.481}
}
MLA
Cite this
MLA Copy
TJAHJANINGSIH, E., et al. “The Effect of Service Quality and Product Diversity on Customer Loyalty: The Role of Customer Satisfaction and Word of Mouth.” Journal of Asian Finance, Economics and Business, vol. 7, no. 12, Dec. 2020, pp. 481-490. https://doi.org/10.13106/jafeb.2020.vol7.no12.481.