The study of social networking site characteristics on consumer trust towards positive WOM and purchase intention
Publication type: Journal Article
Publication date: 2025-01-01
scimago Q4
wos Q3
SJR: 0.133
CiteScore: 0.1
Impact factor: 1.1
ISSN: 1470949X, 17415217
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Sun W. T. et al. The study of social networking site characteristics on consumer trust towards positive WOM and purchase intention // International Journal of Mobile Communications. 2025. Vol. 1. No. 1.
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Sun W. T., Fang P. C., Yeh C. T., Liao L. W. The study of social networking site characteristics on consumer trust towards positive WOM and purchase intention // International Journal of Mobile Communications. 2025. Vol. 1. No. 1.
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TY - JOUR
DO - 10.1504/ijmc.2025.10064114
UR - http://www.inderscience.com/link.php?id=10064114
TI - The study of social networking site characteristics on consumer trust towards positive WOM and purchase intention
T2 - International Journal of Mobile Communications
AU - Sun, Wan Ting
AU - Fang, Pei Chun
AU - Yeh, Chun Tsen
AU - Liao, Lu Wen
PY - 2025
DA - 2025/01/01
PB - Inderscience Publishers
IS - 1
VL - 1
SN - 1470-949X
SN - 1741-5217
ER -
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@article{2025_Sun,
author = {Wan Ting Sun and Pei Chun Fang and Chun Tsen Yeh and Lu Wen Liao},
title = {The study of social networking site characteristics on consumer trust towards positive WOM and purchase intention},
journal = {International Journal of Mobile Communications},
year = {2025},
volume = {1},
publisher = {Inderscience Publishers},
month = {jan},
url = {http://www.inderscience.com/link.php?id=10064114},
number = {1},
doi = {10.1504/ijmc.2025.10064114}
}