Evaluation factors for consumers to open mobile positioning function to receive and to click location-based advertising
Publication type: Journal Article
Publication date: 2025-01-01
scimago Q4
wos Q3
SJR: 0.133
CiteScore: 0.1
Impact factor: 1.1
ISSN: 1470949X, 17415217
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Lin S. L., Yang H. L. Evaluation factors for consumers to open mobile positioning function to receive and to click location-based advertising // International Journal of Mobile Communications. 2025. Vol. 1. No. 1.
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Lin S. L., Yang H. L. Evaluation factors for consumers to open mobile positioning function to receive and to click location-based advertising // International Journal of Mobile Communications. 2025. Vol. 1. No. 1.
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TY - JOUR
DO - 10.1504/ijmc.2025.10067345
UR - http://www.inderscience.com/link.php?id=10067345
TI - Evaluation factors for consumers to open mobile positioning function to receive and to click location-based advertising
T2 - International Journal of Mobile Communications
AU - Lin, Shiang Lin
AU - Yang, Heng Li
PY - 2025
DA - 2025/01/01
PB - Inderscience Publishers
IS - 1
VL - 1
SN - 1470-949X
SN - 1741-5217
ER -
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@article{2025_Lin,
author = {Shiang Lin Lin and Heng Li Yang},
title = {Evaluation factors for consumers to open mobile positioning function to receive and to click location-based advertising},
journal = {International Journal of Mobile Communications},
year = {2025},
volume = {1},
publisher = {Inderscience Publishers},
month = {jan},
url = {http://www.inderscience.com/link.php?id=10067345},
number = {1},
doi = {10.1504/ijmc.2025.10067345}
}