Analysis of Halal Standards and Performance of the Halal Food Industry in Indonesia and Malaysia

The halal food industry has experienced significant growth in line with the increasing awareness among Muslim consumers about the importance of using products that comply with Sharia principles. This trend is not only happening in Muslim-majority countries but also across the globe. Several countries have developed their own halal standards and recognized the potential of the global halal industry. The halal standard recognized in Indonesia is the Halal Standard by the Halal Product Assurance Agency (BPJPH), while in Malaysia, it is by JAKIM. The objective of this study is to examine and compare the halal food industry standards practiced in Indonesia and Malaysia. This research analyzes the standards and performance of the halal industry in Indonesia. The study uses a descriptive statistical research methodology by analyzing data from literature reviews of journal publications, official BPJPH reports, and websites. The halal food industry in Indonesia has experienced significant growth, driven by increasing consumer awareness of the importance of halal certification and regulatory support, especially after the enactment of the Halal Product Assurance Law (UU JPH). In Indonesia, the halal assurance system (HAS) is implemented in accordance with MUI and BPJPH regulations through HAS 23103:2012. In Malaysia, JAKIM oversees halal awareness programs and regulates food production facilities based on standards documented in the Malaysian Halal Management System (MHMS) 2020, the Malaysian Halal Certification Procedure Manual 2014 and 2020, and MS 1500: 2019 (Halal Food).