INTERACTION WITH THE SPECTATOR/READER: THE INTERACTIVE PAPER BOOK IN THE CONTEMPORARY INTERMEDIAL ENVIRONMENT

The interactive paper, or pop-up, book engages the reader in physical interaction, allowing them to construct their reading experience. Over the past thirty years, it has gained popularity not only among children, their parents, and teachers, but also among museum curators and collectors. This reflects a broader trend of returning to tangible, physical experiences both in everyday life and in art. In the contemporary intermedial environment, artists turn to mass-produced interactive books in search of new formats for engaging with a wide audience. However, art theory does not consider this form within the framework of book art or in the study of participatory art – art that actively involves audience. This article aims to incorporate the paper interactive book into the field of research on interaction practices in contemporary art. This highlights the possibilities for dialogue between the artist, curator, and viewer/reader that the interactive paper book offers today.