Development of Measures for the Development of a Branch Publication (Based on the Example of the "Water Sector of Russia: Problems, Technologies, Management" Journal)

Introduction. The need to develop a set of measures for the development of a scientific trade journal in the current dynamic conditions in scientif­ic policy, aimed at optimizing and improving the effectiveness of scientific publications, has been substantiated. Methods. A comparative analysis of data from the Russian Science Citation Index (RSCI) was carried out. The proposed set of measures is based on a systematic approach that takes into account the "external" environment and "internal" characteris­tics of the publication. Results and Discussion. A set of measures aimed at increasing (in accordance with Russian and international publishing stand­ards) the qualitative and quantitative indicators of the journal "Water Sec­tor of Russia: Problems, Technologies, Management," the development of communication and expansion of the publication's representation in the academic community is proposed. The need to work with bibliometric in­dicators has been argued. The problem of the interdisciplinary particular­ities of hydroeconomic journals is emphasized. Conclusion. The journal faces the challenge of both maintaining its identity and meeting the re­quirements dictated by publishing standards and international constraints. If the proposed measures implemented, there is the possibility of a pro­gressive change in the publication, taking it to a qualitatively new level.