DOMESTIC MUSIC PUBLISHING BUSINESS OF THE SECOND HALF OF THE XIX – EARLY XX CENTURIES: CHARACTERISTICS AND FEATURES OF THE FUNCTIONING OF THE INDUSTRY

The article is devoted to the peculiarities of the development of the domestic music publishing business in the second half of the XIX – early XX centuries, the structure, organization and functioning of trade activities of large and small enterprises. Strategically important positions that create a holistic view of the mechanisms of obtaining material profit, effective ways of enlarging and optimizing printing production are identified, the system-forming factors influencing the process of individualization of its corporate identity are indicated. These include: foreign entrepreneurs who headed a number of the largest Russian firms; commercial strategies aimed at monopolizing the market and strengthening its dynamics. An important addition to this context are: the presence or absence of its own music printing, the production and sale of musical instruments, accessories and related products, as well as the experience of patronage and charity, which has no analogues in world practice, allowing us to talk about the exceptional cultural status and phenomenon of domestic music publishing. The work of well-known trademarks after 1917 in Soviet Russia and abroad becomes a great information resource of the declared topic. The totality of the results obtained creates an idea of the various facets of this phenomenon in the space-time dynamics and perspective and forms additional opportunities for its study