Management of Telecommunication Operator Services in Serbia – Case Study Eastern Serbia

The development of telecommunication technology in the last three or more decades has created the conditions for high quality and high speed data transmission between physically separated devices (central computers, terminals, mobile devices). Telecommunication can be defined as the electronic connection of physically (geographically) remote computers, and the telecommunication system as a component of compatible telecommunication devices connecting physically separated devices that can transmit text, image, audio and video information. The paper focuses on the choice of telecommunication providers in Serbia. It examines the attitudes of service users and what influences their choice of a particular mobile network. Consumer attitudes can influence the improvement of service management of mobile operators in Serbia. The paper represents a modest contribution to the use of telecommunication technologies to improve the existing offer on the market of mobile operators in Serbia and especially in the eastern region of the country. The city of Zajecar, the largest city in the eastern region of Serbia, is included in the study as a representative example.