Tourists' Expectations-Based Countryside Walking Tourism Management

Countryside walking tourism contributes to sustainable rural socio-economic development. The purpose of the research is to observe the possibility of managing countryside walking tourism in a village according to the expectations of tourists during their travel and vacation in rural destinations. The research methodology was based on a descriptive statistical analysis using the survey for gathering data from the rural tourism demand market, and the VICE model for sustainable tourism for getting conclusions. The key result indicated that countryside walking tourism management should consider the tourists' expectations related to the clean environment. It preserved nature as the most influencing factor in the choice of a walking tour in rural destinations, and at the same time, it is more important to the female than to the male population. The authors recommend incorporating countryside walking tourism into walking strategies as a part of rural and tourism development policies.