Navigating the Role of Artificial Intelligence (AI) in Transforming Corporate Social Responsibility (CSR) Strategies

With the advent of artificial intelligence (AI), there arises a new frontier in CSR practices, as AI-powered solutions also have the ability to promote innovation; increase stakeholder involvement; improve the efficacy, efficiency, and scalability of corporate social responsibility (CSR) endeavours; and make evidence-based decisions in CSR efforts easier. But incorporating AI into CSR initiatives also brings up difficult moral, legal, and societal issues. The purpose of this chapter is to provide insights into the ways in which artificial intelligence (AI) is changing corporate social responsibility (CSR) and how AI can encourage transparency, drive innovation in CSR programs, and involve stakeholders to produce significant social, environmental, and economic results. This study also explores the current trends in CSR and AI. This may help businesses allocate their resources more effectively, spot new trends, and improve impact measurement at large.