Impact of Environmentally Friendly Innovations on Organizational Behavior by Mediation of Green Organizational Culture in the Horn of Arica

This investigation investigates the connections among Organizational Behavior (OB), Green culture of organization (GOC), and Eco-friendly Friendly Innovation (EFI) in businesses aiming for sustainability. The investigation incorporates a quantitative methodology to investigate the direct and indirect influences of EFI on OB, using GOC as a mediating variable. In addition to having a good influence on GOC, which mediates the association among EFI and OB, the outcomes manifested that EFI considerably enhances OB, indicating a strong direct association. In particular, the way that EFI indirectly influences OB through GOC emphasizes how crucial it is to foster an environment-friendly corporate culture. By establishing empirical proof of the crucial functions that GOC and EFI play in influencing organizational behavior, this investigation adds to the body of material already in existence and has useful ramifications for managers looking to put sustainability initiatives into practice. Future investigation is advised to investigate moderating variables and contextual factors.