The Future of Virtual Worlds in E-Commerce

WILLIAM G. BURNS 1
1
 
Andromeda Media Group, USA | 
Publication type: Book Chapter
Publication date: 2011-01-01
IGI Global
SJR: —
CiteScore: —
Impact factor: —
ISSN: 19352921, 1935293X
Abstract

The future of the evolving, collaborative communications structure will be impacted to an enormous and ever increasing degree by the merging of e-commerce and virtual worlds. Such media outlets will bring new and innovative methods by which to interact with clients and customers, as well as business to business. As these technologies continue to evolve, bringing higher definition, realism, and the power to manipulate potential customer experiences, increasing numbers of people will come to the realization that virtual worlds and similar environments are an essential part of an online communications experience. Evidence of this paradigm shift can be noted in the multitudes of brand names which also inhabit these virtual environments through countless offerings and marketing campaigns.

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GOST Copy
BURNS W. G. The Future of Virtual Worlds in E-Commerce // Advances in Electronic Commerce. 2011. pp. 290-308.
GOST all authors (up to 50) Copy
BURNS W. G. The Future of Virtual Worlds in E-Commerce // Advances in Electronic Commerce. 2011. pp. 290-308.
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RIS Copy
TY - GENERIC
DO - 10.4018/978-1-61692-808-7.ch017
UR - https://doi.org/10.4018/978-1-61692-808-7.ch017
TI - The Future of Virtual Worlds in E-Commerce
T2 - Advances in Electronic Commerce
AU - BURNS, WILLIAM G.
PY - 2011
DA - 2011/01/01
PB - IGI Global
SP - 290-308
SN - 1935-2921
SN - 1935-293X
ER -
BibTex
Cite this
BibTex (up to 50 authors) Copy
@incollection{2011_BURNS,
author = {WILLIAM G. BURNS},
title = {The Future of Virtual Worlds in E-Commerce},
publisher = {IGI Global},
year = {2011},
pages = {290--308},
month = {jan}
}