JAPANESE JOURNAL OF RESEARCH ON EMOTIONS, volume 23, issue 1, pages 32-37
Does the name-letter effect emerge in Korea?
Tsutomu Fujii
1
Publication type: Journal Article
Publication date: 2015-10-08
SJR: —
CiteScore: —
Impact factor: —
ISSN: 18828817, 18828949
Abstract
The present study examines whether the Name Letter Effect(NLE), one's preference for his/her initials, is observed in Korean people. One hundred and eighty-eight female university students in Korea participated in this study. Using the Name Letter Task (NLT), the NLE was observed in the Korean sample. It suggests that NLT is available in Korea to measure implicit self-esteem. For future directions, the possibility of intervention to improve implicit self-esteem was discussed.
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