IMPACT OF DIGITAL BUSINESS MODELS ON INDUSTRIAL ENTERPRISES COMPETITIVENESS

The article is devoted to the study of the impact of digital of business models on the competitiveness of industrial enterprises. It was revealed that in the Industry 4.0 competitive strategy of the enterprise lies in the digitalization of business models aimed at deliberately using the unique capabilities of digital technologies embedded in industrial production and products to gain a competitive advantage. At the same time digital business models involve enterprises in a dynamic, turbulent and highly competitive digital environment. In order to provide sustainable competitive advantages in an uncontrolled and destructively changing environment, industrial enterprises embed in or create their digital intersectoral network structures, thereby gaining the ability to form or influence the evolution of the environment.