INNOVATIVE MARKETING CONCEPTS WITHIN THE DIGITAL ECONOMY

Publication type: Journal Article
Publication date: 2021-12-27
National Academy of Sciences of Belarus
SJR: —
CiteScore: —
Impact factor: —
ISSN: 27895122
Abstract

The article examines the main trends in the development of modern marketing concepts, due to the digitalization of consumer behavior, identifies approaches to the concepts of "foresight of marketing technologies", "interaction marketing", "systemic-reflexive marketing" due to the use of digital communications. The features of the formation of the product and price policy in the framework of the marketing activities of the enterprise are considered.

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Drozdovich L. I. INNOVATIVE MARKETING CONCEPTS WITHIN THE DIGITAL ECONOMY // BULLETIN OF THE INSTITUTE OF ECONOMICS OF NAS OF BELARUS. 2021. Vol. 3. pp. 44-54.
GOST all authors (up to 50) Copy
Drozdovich L. I. INNOVATIVE MARKETING CONCEPTS WITHIN THE DIGITAL ECONOMY // BULLETIN OF THE INSTITUTE OF ECONOMICS OF NAS OF BELARUS. 2021. Vol. 3. pp. 44-54.
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RIS Copy
TY - JOUR
DO - 10.47612/2789-5122-2021-3-44-54
UR - https://doi.org/10.47612/2789-5122-2021-3-44-54
TI - INNOVATIVE MARKETING CONCEPTS WITHIN THE DIGITAL ECONOMY
T2 - BULLETIN OF THE INSTITUTE OF ECONOMICS OF NAS OF BELARUS
AU - Drozdovich, L. I.
PY - 2021
DA - 2021/12/27
PB - National Academy of Sciences of Belarus
SP - 44-54
IS - 3
SN - 2789-5122
ER -
BibTex
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BibTex (up to 50 authors) Copy
@article{2021_Drozdovich,
author = {L. I. Drozdovich},
title = {INNOVATIVE MARKETING CONCEPTS WITHIN THE DIGITAL ECONOMY},
journal = {BULLETIN OF THE INSTITUTE OF ECONOMICS OF NAS OF BELARUS},
year = {2021},
publisher = {National Academy of Sciences of Belarus},
month = {dec},
url = {https://doi.org/10.47612/2789-5122-2021-3-44-54},
number = {3},
pages = {44--54},
doi = {10.47612/2789-5122-2021-3-44-54}
}