International Journal of Marketing & Distribution, volume 4, issue 1, pages 1-14

The use of marketing and financial metrics in Japanese firms

Gen Fukutomi ¹

Yuko YAMASHITA ²

Wataru Uehara ²

Hiroyuki Fukuchi ²

Faculty of Business Administration, Kyoto Sangyo University |

Graduate School of Commerce and Management, Hitotsubashi University |

Publication type: Journal Article

Publication date: 2021-06-23

Japan Society of Marketing and Distribution

Journal: International Journal of Marketing & Distribution

SJR: —

CiteScore: —

Impact factor: —

ISSN: 13459015, 21860939, 2432700X, 24327182

DOI: 10.5844/ijmd.4.1_1

Copy DOI

Found

Create a profile to get free access to personal recommendations for colleagues and new articles.

Metrics

Cite this

GOST | RIS | BibTex | MLA

Found error?

Publisher

Japan Society of Marketing and Distribution

Journal

SJR

—

CiteScore

—

Impact factor

—

ISSN

13459015 (Print)

21860939 (Electronic)

2432700X (Electronic)

24327182 (Print)