International Journal of Marketing & Distribution, volume 24, issue 2, pages 17-32
Prediction of Consumers’ Purchase Behavior by Conjoint Analysis Considering Context Effects
Makito Takeuchi
1
,
Ryosuke Igari
2
1
Tohoku gakuin University
Publication type: Journal Article
Publication date: 2022-03-09
SJR: —
CiteScore: —
Impact factor: —
ISSN: 13459015, 21860939, 2432700X, 24327182
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