Quarterly Journal of Marketing
,  volume 45 ,  issue 1 ,  pages 64-72

Brand Platform Strategy for Deepening Customer Loyalty:

Publication type: Journal Article
Publication date: 2025-01-10
SJR: —
CiteScore: —
Impact factor: —
ISSN: 03897265, 21881669
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Yamamoto H., Kanno S. Brand Platform Strategy for Deepening Customer Loyalty: // Quarterly Journal of Marketing. 2025. Vol. 45. No. 1. pp. 64-72.
GOST all authors (up to 50) Copy
Yamamoto H., Kanno S. Brand Platform Strategy for Deepening Customer Loyalty: // Quarterly Journal of Marketing. 2025. Vol. 45. No. 1. pp. 64-72.
RIS |
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RIS Copy
TY - JOUR
DO - 10.7222/marketing.2025.009
UR - https://www.jstage.jst.go.jp/article/marketing/45/1/45_2025.009/_article/-char/ja/
TI - Brand Platform Strategy for Deepening Customer Loyalty:
T2 - Quarterly Journal of Marketing
AU - Yamamoto, Hiromichi
AU - Kanno, Saori
PY - 2025
DA - 2025/01/10
PB - Japan Marketing Academy
SP - 64-72
IS - 1
VL - 45
SN - 0389-7265
SN - 2188-1669
ER -
BibTex |
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BibTex (up to 50 authors) Copy
@article{2025_Yamamoto,
author = {Hiromichi Yamamoto and Saori Kanno},
title = {Brand Platform Strategy for Deepening Customer Loyalty:},
journal = {Quarterly Journal of Marketing},
year = {2025},
volume = {45},
publisher = {Japan Marketing Academy},
month = {jan},
url = {https://www.jstage.jst.go.jp/article/marketing/45/1/45_2025.009/_article/-char/ja/},
number = {1},
pages = {64--72},
doi = {10.7222/marketing.2025.009}
}
MLA
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Yamamoto, Hiromichi, and Saori Kanno. “Brand Platform Strategy for Deepening Customer Loyalty:.” Quarterly Journal of Marketing, vol. 45, no. 1, Jan. 2025, pp. 64-72. https://www.jstage.jst.go.jp/article/marketing/45/1/45_2025.009/_article/-char/ja/.