Journal of Business Research

, volume 108 , pages 496-507

Segmenting young-adult consumers in East Asia and Central and Eastern Europe – The role of consumer ethnocentrism and decision-making styles

Matevž Rašković ¹

Zhonghui Ding ²

Morikazu Hirose ³

Vesna Žabkar ²

Kim Shyan Fam ^{1, 4}

Hide authors affiliations Show authors affiliations: 4 affiliations

Victoria University of Wellington, School of Marketing and International Business, New Zealand |

University of Ljubljana, Faculty of Economics , Slovenia |

Tokyo Fuji University, Faculty of Business Administration, Japan |

⁴

Harbin University of Commerce, School of Management, China |

Publication type: Journal Article

Publication date: 2020-01-01

Elsevier

Journal of Business Research

scimago Q1

wos Q1

SJR: 3.499

CiteScore: 25.3

Impact factor: 9.8

ISSN: 01482963, 18737978

DOI: 10.1016/j.jbusres.2019.04.013

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Abstract

The article addresses consumer ethnocentrism (CET) and consumer decision-making styles (CDMS) of young-adult consumers. We explore the level of between- and within-regional differences in CDMS in East Asia and Central and Eastern Europe. Drawing on Social identity theory, we explore various “constellations” of young-adult consumers with regards to their CDMS and assess to what extent can we discriminate between various consumer segments based on CET. We test hypotheses on matched samples' survey data from China, Japan, Slovenia and Croatia. Our study confirms low ethnocentric tendencies of young-adult consumers at regional, country and segment levels. We identify diverse CDMS archetypes between and within the respective countries and regions. Inter-regional differences are not bigger than country-level differences. We find weak pair-wise correlations between CET and some CDMS only in the case of Central and Eastern Europe.

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Pompurová Kristína

29 publications, 83 citations, 8 reviews

h-index: 5

Matej Bel University

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Rašković M. et al. Segmenting young-adult consumers in East Asia and Central and Eastern Europe – The role of consumer ethnocentrism and decision-making styles // Journal of Business Research. 2020. Vol. 108. pp. 496-507.

GOST all authors (up to 50) Copy

Rašković M., Ding Z., Hirose M., Žabkar V., Fam K. S. Segmenting young-adult consumers in East Asia and Central and Eastern Europe – The role of consumer ethnocentrism and decision-making styles // Journal of Business Research. 2020. Vol. 108. pp. 496-507.

RIS |

Cite this

RIS Copy

TY - JOUR

DO - 10.1016/j.jbusres.2019.04.013

UR - https://doi.org/10.1016/j.jbusres.2019.04.013

TI - Segmenting young-adult consumers in East Asia and Central and Eastern Europe – The role of consumer ethnocentrism and decision-making styles

T2 - Journal of Business Research

AU - Rašković, Matevž

AU - Ding, Zhonghui

AU - Hirose, Morikazu

AU - Žabkar, Vesna

AU - Fam, Kim Shyan

PY - 2020

DA - 2020/01/01

PB - Elsevier

SP - 496-507

VL - 108

SN - 0148-2963

SN - 1873-7978

ER -

BibTex

Cite this

BibTex (up to 50 authors) Copy

@article{2020_Rašković,

author = {Matevž Rašković and Zhonghui Ding and Morikazu Hirose and Vesna Žabkar and Kim Shyan Fam},

title = {Segmenting young-adult consumers in East Asia and Central and Eastern Europe – The role of consumer ethnocentrism and decision-making styles},

journal = {Journal of Business Research},

year = {2020},

volume = {108},

publisher = {Elsevier},

month = {jan},

url = {https://doi.org/10.1016/j.jbusres.2019.04.013},

pages = {496--507},

doi = {10.1016/j.jbusres.2019.04.013}

}

Publisher

Elsevier

Journal

Journal of Business Research

scimago Q1

wos Q1

SJR

3.499

CiteScore

25.3

Impact factor

9.8

ISSN

01482963 (Print)

18737978