How do Consumers Perceive and Process Online Overall vs. Individual Text-based Reviews? Behavioral and Eye-tracking Evidence
Тип публикации: Journal Article
Дата публикации: 2023-07-01
scimago Q1
wos Q1
white level БС1
SJR: 2.92
CiteScore: 17.5
Impact factor: 8.2
ISSN: 03787206
Information Systems
Management Information Systems
Information Systems and Management
Краткое описание
Building on the Heuristic-Systematic model, we use a survey and two eye-tracking experiments to investigate consumers’ perceived usefulness of overall and individual text-based reviews (OTRs vs. ITRs) for search vs. experience products, and the information processing features. Results indicate that OTRs show higher usefulness than ITRs, regardless of product type. ITRs are perceived to be more useful for experience products than for search products. Furthermore, two eye-tracking studies confirm these results from a physiological standpoint and reveal the attentional allocation during information processing. OTRs affect subjects’ processing of ITRs information differently in purchase search and experience products.
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ГОСТ
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Jin J. et al. How do Consumers Perceive and Process Online Overall vs. Individual Text-based Reviews? Behavioral and Eye-tracking Evidence // Information and Management. 2023. Vol. 60. No. 5. p. 103795.
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Jin J., Wang A., Wang C., Ma Q. How do Consumers Perceive and Process Online Overall vs. Individual Text-based Reviews? Behavioral and Eye-tracking Evidence // Information and Management. 2023. Vol. 60. No. 5. p. 103795.
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TY - JOUR
DO - 10.1016/j.im.2023.103795
UR - https://doi.org/10.1016/j.im.2023.103795
TI - How do Consumers Perceive and Process Online Overall vs. Individual Text-based Reviews? Behavioral and Eye-tracking Evidence
T2 - Information and Management
AU - Jin, Jia
AU - Wang, Ailian
AU - Wang, Cuicui
AU - Ma, Qingguo
PY - 2023
DA - 2023/07/01
PB - Elsevier
SP - 103795
IS - 5
VL - 60
SN - 0378-7206
ER -
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BibTex (до 50 авторов)
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@article{2023_Jin,
author = {Jia Jin and Ailian Wang and Cuicui Wang and Qingguo Ma},
title = {How do Consumers Perceive and Process Online Overall vs. Individual Text-based Reviews? Behavioral and Eye-tracking Evidence},
journal = {Information and Management},
year = {2023},
volume = {60},
publisher = {Elsevier},
month = {jul},
url = {https://doi.org/10.1016/j.im.2023.103795},
number = {5},
pages = {103795},
doi = {10.1016/j.im.2023.103795}
}
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MLA
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Jin, Jia, et al. “How do Consumers Perceive and Process Online Overall vs. Individual Text-based Reviews? Behavioral and Eye-tracking Evidence.” Information and Management, vol. 60, no. 5, Jul. 2023, p. 103795. https://doi.org/10.1016/j.im.2023.103795.
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