volume 122 pages 889-901

Digital transformation: A multidisciplinary reflection and research agenda

Peter N. W. Verhoef 1
Yakov Bart 2
Thijs L.J. Broekhuizen 1
John Qi Dong 3
Nicolai Fabian 1
Abhi Bhattacharya 4
Publication typeJournal Article
Publication date2021-01-01
scimago Q1
wos Q1
SJR3.499
CiteScore25.3
Impact factor9.8
ISSN01482963, 18737978
Marketing
Abstract
Digital transformation and resultant business model innovation have fundamentally altered consumers’ expectations and behaviors, putting immense pressure on traditional firms, and disrupting numerous markets. Drawing on extant literature, we identify three stages of digital transformation: digitization, digitalization, and digital transformation. We identify and delineate growth strategies for digital firms as well as the assets and capabilities required in order to successfully transform digitally. We posit that digital transformation requires specific organizational structures and bears consequences for the metrics used to calibrate performance. Finally, we provide a research agenda to stimulate and guide future research on digital transformation.
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GOST Copy
Verhoef P. N. W. et al. Digital transformation: A multidisciplinary reflection and research agenda // Journal of Business Research. 2021. Vol. 122. pp. 889-901.
GOST all authors (up to 50) Copy
Verhoef P. N. W., Bart Y., Broekhuizen T. L., Dong J. Q., Fabian N., Bhattacharya A. Digital transformation: A multidisciplinary reflection and research agenda // Journal of Business Research. 2021. Vol. 122. pp. 889-901.
RIS |
Cite this
RIS Copy
TY - JOUR
DO - 10.1016/j.jbusres.2019.09.022
UR - https://doi.org/10.1016/j.jbusres.2019.09.022
TI - Digital transformation: A multidisciplinary reflection and research agenda
T2 - Journal of Business Research
AU - Verhoef, Peter N. W.
AU - Bart, Yakov
AU - Broekhuizen, Thijs L.J.
AU - Dong, John Qi
AU - Fabian, Nicolai
AU - Bhattacharya, Abhi
PY - 2021
DA - 2021/01/01
PB - Elsevier
SP - 889-901
VL - 122
SN - 0148-2963
SN - 1873-7978
ER -
BibTex
Cite this
BibTex (up to 50 authors) Copy
@article{2021_Verhoef,
author = {Peter N. W. Verhoef and Yakov Bart and Thijs L.J. Broekhuizen and John Qi Dong and Nicolai Fabian and Abhi Bhattacharya},
title = {Digital transformation: A multidisciplinary reflection and research agenda},
journal = {Journal of Business Research},
year = {2021},
volume = {122},
publisher = {Elsevier},
month = {jan},
url = {https://doi.org/10.1016/j.jbusres.2019.09.022},
pages = {889--901},
doi = {10.1016/j.jbusres.2019.09.022}
}